Texas WIC was also looking for a way to, not just attract new clients, but keep other clients returning. Customer feedbackīut the Start Now campaign wasn’t the only boost to the program. It was the first time the agency had witnessed steady growth and sustained month-to-month growth in years, she explained. Leyendecker told conference-goers she doesn’t believe it was just a huge coincidence that the agency saw such a significant turning point in its participation trend as soon as they launched the campaign with their digital media outreach. In fact, they even had to temporarily turn the campaign off in April, just so they could keep up with all the submissions they were receiving while also adjusting their processes in light of COVID-19. Since the launch of the campaign in February 2019, the agency (of 680,000 participants) has fielded 189,000 online application submissions, Lehman said during her June presentation. Inviting people to answer a few quick questions to get started right away was just what the program needed to reach groups they’d never been able to reach before - and see growth they hadn’t seen in a decade. The agency had launched digital campaigns before, but this one was different: it had a call to action, Leyendecker said during the annual conference. The form only took participants a couple minutes to complete but would then trigger the appropriate agency staff member to take action with a phone call or text to help that person get started with the program. So the agency launched Start Now: a savvy digital marketing campaign that reached out to potential new clients via digital ads and encouraged them to fill out a short online form powered by Qualtrics.
#Wic texas registration#
In fact, clients requested online registration more than almost anything else, she said. In this day and age, most people don’t want to make a phone call when they can do something online instead, Texas WIC’s nutrition evaluation and data analysis coordinator, Debbie Lehman, PhD, RD, explained during the virtual presentation. In February 2019, the agency, which provides nutrition and breastfeeding services to low-income pregnant women, new mothers, infants, and young children, used Qualtrics’ customer experience management platform to launch two campaigns that became a true turning point for the program, Texas WIC’s communications strategist Jessica Leyendecker, MPH, said during a virtual presentation at WIC’s annual conference that a Qualtrics representative attended in late June.Īfter tracking participation on a daily basis, the day they saw that first year-over-year growth in 10 years was an exciting day, she said. But about a year and a half ago, that suddenly changed. Over the last decade, the Texas Women, Infants and Children Program (WIC) has witnessed a decline in program participation. No additional content beyond this presentation was provided by Qualtrics or Texas WIC. citizenship is not a requirement for eligibility.All content and comments included in this piece were independently gathered by a Qualtrics representative based on a virtual session presented by the Texas WIC at the National WIC Association Annual Conference in June. WIC clients usually receive services in the county where they live. (2) diet-based risks such as poor eating habits that can lead to poor nutritional and health status.Ĭlients will be counseled at WIC about these risks and the outcome influenced by nutrition education and nutritious foods provided by WIC. (1) medically-based risks such as a history of poor pregnancy outcome, underweight status, or iron-deficiency anemia WIC uses two main categories of nutritional risk: WIC clients receive an initial health and diet screening at a WIC clinic to determine nutritional risk. WIC counts all of the members of a household, related or unrelated, including Households with income at or below 185 percent of the federal poverty income level are eligible.WIC determines each household’s income based on gross income.
#Wic texas how to#
You do not have to be married to apply for WIC.įor information on how to apply for WIC call (toll free): 1 (800) 942-3678 Eligibility RequirementsĬlick here for information about WIC Eligibility Requirements.
![wic texas wic texas](https://www.wicoffice.net/files/foodlist/texas/texas_wic_approved_foods-13-min.jpg)
If you have a job or if you have a private health insurance, you can still apply for WIC. Parents, step-parents, guardians, and foster parents of infants and children under the age 5.Women who have had a baby in the past six months.Women who are breastfeeding a baby under 1 year of age.
#Wic texas free#
Yes! All WIC services are free to those who are eligible.
The Special Supplemental Nutrition Program, popularly known as WIC, provides low-income women, infants, and children nutrition education and counseling, nutritious foods,Īnd help accessing health care. Is a nutrition program for pregnant women, new mothers, and young children.